Undergraduate Independent Study - Brand Identity Design
LUDUS is a personable and discrete condom brand that encourages lovers to prioritize their sexual health.
Taking place over the course of a 15 week semester and awarded the Student Engagement Network grant, this independent study challenged our team to solve complex problems related to our social and personal relationships with sexual health.
Taking inspiration from the greek muses (Iphis, Artemis, and Sappho) we created a brand identity that encourages an open attitude and comfort to condom usage, something not seen in standard marketing practices involving these types of contraceptives.
Met with medical professionals and conducted user
research studies, as well as co-designed and conceptualized
the e-commerce application and brand identity.
Fall 2020 - Spring 2022
Pennsylvania State University
Awarded Student Engagement Network Grant
Collaborators and Team: Emily Watkins and Cassie Luzenski
Please contact me at