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Spring '22 Brand Campaign

Athleta Girl partners with Simone Biles to bring her passion of helping young girls feel confident in themselves to life.

Project Brief

Drawing inspiration from the mantras included in Athleta Girl’s spring collection, we take on rumination and encourage girls to tap into the power of positive self-talk, to help unleash their confidence.

Campaign Positioning

Simone Biles acts as a spotlight of courage and confidence to young girls, something Athleta Girl truly believes in and encourages. By using her iconic Because I Can affirmation alongside other positive mantras highlighted in the Athleta Girl Spring line, we created a campaign that focuses on authentic powerful moments of girls supporting one another and believing in themselves.

Project Role

Assisted as a designer in social assets, photography art direction, and film conceptualizing.

Project Timeline

Spring 2022

Credits

Agency: YARD NYC
Creative Director: Jillian Haney
Copy Director: Pooja Kolluri
Style Director: Teng Phour
Director: child.
Photographer: Jacq Harriet

Thank you.
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