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Spring '23 Brand Campaign
Original Penguin champions their iconic American sports-wear and apparel brand with a tongue-in-cheek spring campaign.
We partnered with Original Penguin to create a campaign that leans into their iconic history in the sportswear and lifestyle category, placing them at the center of good times inside and outside of any sport.
The Original Good Time positions Penguin on the inside of the country club world, but with a self-aware subversive edge. With a cast of unexpected characters, this tongue and cheek campaign hero’s confident style and a love for a life well lived.
From pitch to campaign exectution my role was to assist in creative direction, create logo and campaign guidelines, as well as social and digital executions.
Agency: YARD NYC
Creative Director: Ulrika Karlberg
Copy Director: Harrison Combs
Director and Photographer: Blaise Cepis
Production: Alessia Gatti
Production Design: Set Machine
Retouching: Giulia Scalese
Editor: Danielle Schneiderman
Wardrobe Stylist: Coquito Cassibba
Makeup: William Scott
Hair: Dylan Chavles
Let's be coworkers.
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