top of page
Spring '23 Brand Campaign

Original Penguin champions their iconic American sports-wear and apparel brand with a tongue-in-cheek spring campaign.

Project Brief

We partnered with Original Penguin to create a campaign that leans into their iconic history in the sportswear and lifestyle category, placing them at the center of good times inside and outside of any sport.

Campaign Positioning

The Original Good Time positions Penguin on the inside of the country club world, but with a self-aware subversive edge. With a cast of unexpected characters, this tongue and cheek campaign hero’s confident style and a love for a life well lived.

Project Role

From pitch to campaign exectution my role was to assist in creative direction, create logo and campaign guidelines, as well as social and digital executions.

Project Timeline

Spring 2023


Agency: YARD NYC

Creative Director: Ulrika Karlberg

Copy Director: Harrison Combs
Director and Photographer: Blaise Cepis
Production: Alessia Gatti

Production Design: Set Machine

Retouching: Giulia Scalese

Editor: Danielle Schneiderman

Wardrobe Stylist: Coquito Cassibba

Makeup: William Scott

Hair: Dylan Chavles

Let's be coworkers.
bottom of page