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Spring '22 Brand Campaign
Rothy’s is a sustainable shoe brand that believes in doing things differently, starting with putting the planet and it’s people first.
We partnered with Rothy’s to reintroduce their brand to the world, harnessing the genius of Rothy’s to tell a unique story that champions their iconic products in order to get people thinking: What are those?
That’s more like it. It’s a stamp of approval for the consumer and for Rothy’s as a brand. We’re saying ‘yes’ to the world we want to see.
In this campaign, we explore the abundant joy and optimism that comes from wearing a pair of these shoes. With a sharp and irreverent spark, that we call the Rothy’s Effect, we’ll show that you can have it all in Rothy’s.
Designer creating campaign assets such as logo lockups and layout as well as leading OOH, digital, and paid social deliverables.
Agency: YARD NYC
Creative Director: Jillian Haney
Copy Director: Harrison Combs
Director and Photographer: Jacob Sutton
Choreography: Amy Gardner
BTS Photography: Gwen Rodgers
Let's be coworkers.
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